Zero shaves $1,350 across entire Electric Motorcycle Line

2015 zero s

Zero has lowered the pricing across it’s entire line-up by $1,350 in the North American market.  The company cited the decreasing cost of electric batteries for the bike and noted the improved performance of the battery packs.  This means the lowest priced model starts at $8,495 for the Zero FX and goes up to $15,995 for the sporty Zero SR.

Still, I imagine that the price versus range will still keep many potential electric bike riders at bay.  The combined range for a 2015 Zero S ZF9.4 is estimated to be about 87 miles which starts at $11,995. Spend another $2,000 and you get the Zero S ZF12.5 with a 115 miles of range and the PowerTank option ($2,500) gets you a 141 mile city/highway combined mileage range.  That means for $16,500 you get a motorcycle with a range equivalent to most gas powered motorcycles that are usually half as expensive as the Zero S.

Regardless this is great news for electric motorcycle industry and anyone who has been thinking about buying a Zero but has been hesitant about the cost.  Hopefully Zero and other manufacturers will be able to offer better bikes with improved range and features going forward.  Will the decrease in price make you think about purchasing an electric motorcycle?  Or are you going to wait until prices continue to drop?

Zero Motorcycles Lowers 2015 Motorcycle MSRP In North America [Press Release]

SANTA CRUZ, Calif. — Zero Motorcycles, the global leader in the electric motorcycle industry, announced today that it is lowering prices by $1,350 across its 2015 model line. Seeing its battery costs fall and energy density increase faster than anticipated as it develops successive model years of high performance electric motorcycles, Zero Motorcycles has decided to deliver this increased value immediately to consumers in North America.

“As leaders in this space we believe it is important to pass on the benefits of improved battery technology and our increased scale to consumers as soon as possible to allow more motorcyclists to experience the thrill of electric,” said Richard Walker, Zero Motorcycles CEO. “We’re not here to do things as they’ve been traditionally done in the motorcycle industry. Making this change mid-season to deliver great value to consumers at industry-leading price points, rather than waiting for 2016, is just the right thing to do.”

Since most distribution partners across the world buy Zero motorcycles based on the US MSRP, Zero will be able to pass on the benefit of these newly announced prices to consumers in their local markets. In Europe, these cost reductions will allow Zero to absorb the currency impact of the weakened Euro without raising prices from their current levels.

“This announcement will benefit the consumer and, of course, further accelerate our growth. We are the acknowledged technology and commercial leaders in the burgeoning electric motorcycle market, and this move positions us well to remain on top,” said Pieter de Waal, Zero Motorcycles VP of Global Sales and Marketing.

The new US MSRP for 2015 Model Zero Motorcycles are as follows:

Model      

ZF2.8

ZF5.7

 ZF9.4 

 ZF12.5

2015 Zero FX    

$8,495

$10,990

2015 Zero DS

$11,995

$13,995

2015 Zero S

$11,995

$13,995

2015 Zero SR

$15,995

*Prices do not include sales tax, destination, freight, set-up, licensing or registration charges. Other charges may apply.

Posted on

Leave a Reply

Your email address will not be published. Required fields are marked *