Zero just announced they have entered the Italian market. The electric motorcycle company now has an Italian version of their website and one official dealership. We imagine they are working on expanding the dealership network in Italy though and you gotta start somewhere.
The introduction of Zero into the Italian market is a good sign for the electric motorcycle industry overall. Italy is an important motorcycle market with dominant brands like Ducati, Moto Guzzi, and Aprilia. Of course scooters are quite popular in Italy being where Vespa was born. Considering these marquees, will it be hard for some Italians to accept the electrics motorcycles? We will have to see. We hopes that Zero intends to stay in the Italian motorcycle market and not pull out from the market like it did in the UK.
The competition Zero will have in Italy regarding electric motorcycles is mainly Energica, an Italian company that is backed by the European conglomerate CRP. The Energica Ego, the company’s only model, is estimated to sell for $30,000. This is quite a bit more than Zero’s motorcycle line-up which ranges in price from $9,000-$16,000 depending on options and upgrades of course.
Zero Motorcycles Enters Italian Market [Press Release]
SANTA CRUZ, Calif. – Zero Motorcycles, the global leader in the electric motorcycle industry, announced today that its complete line of 100% electric motorcycles is coming to Italy. Detailed information—including specifications, pricing and demo ride scheduling—is available on the company’s newly launched Italian website at http://www.zeromotorcycles.com/it
Zero has been laying the groundwork for its expansion into what export.gov cites as Europe’s largest market for motorcycles over 50cc. “This is a vital step forward in our plans to expand global availability of Zero Motorcycles and an extension of our popularity throughoutEurope,” said Chief Executive Officer Richard Walker. “The Zero brand is particularly strong in Germany, Switzerland, Scandinavia andThe Netherlands, and we are seeing strong demand in Italy,” Walker continued.
“With premium componentry on the 2015 motorcycles and increased manufacturing capacity at our California headquarters, we are excited to offer our cutting-edge products to a country that is rich in motorcycle history and vital to the sport,” said Umberto Uccelli, managing director of Zero Motorcycles Europe. “Our motorcycles appeal to discerning customers in Italy. Beyond innovative products, we are making investments to support our growing customer base.”
Zero intends to strategically expand its Italian network and has already appointed its first dealer. Located in the heart of Milan, E-move.me is an e-mobility retailer at Via Santa Maria alla Porta, 11 – 20123 and led by Thierry Boch. In addition to sales and service of Zero motorcycles, E-move.me offers rentals.
“Thierry and his team at E-move.me truly believe in our technology and know that encouraging riders to go for a test ride—or rent a Zero motorcycle for the weekend—is the best way to help them experience the advantages of 100% electric power,” said Josef Morat, country manager for Zero Motorcycles Italy.